Is Your Website Responsive? It Should Be.

People are using so many different platforms to search the web these days: PCs, laptops, smartphones, tablets, and even HDTVs. There is a way to support all these platforms without having to shell out thousands of extra dollars for a mobile site to compliment your website. Create a responsive website.


What Does Responsive Mean?

A responsive website will respond to its environment. It renegotiates itself to fit to any size screen. It is one site to fit every screen, as opposed to multiple sites to accommodate multiple sizes (a.k.a. adaptive sites).  It is truly a one-size-fits-all solution.


Why Do I Need a Responsive Website?

The main reason you need a responsive site is because one in five people across the world and counting own a smartphone, and most of those people use their smartphones to search the web when they are not in front of their home or work computers. If your website is built to find or educate potential clients, best practices suggest you make it as easy as possible for them to find the information they need to choose you over a competitor. But that’s not the only reason to have a responsive site.


Having a responsive website will help with SEO. In 2012, Google itself strongly recommended you have a responsive website. This is because with one site covering all platforms, you have only one URL and one set of code and content for Google to sift through and index. One website means only one SEO (search engine optimization) campaign, which means less money spent by you.


Responsive design will cut down on your long-term maintenance. Mobile designs by nature have several maintenance issues associated with them, because mobile technology is still very new and is always evolving. Because a responsive design is fluid and will reposition itself to any size, it won’t need to be repeatedly updated to fit the newest device. Again, this will save you money in the long term.


I’m sure you’ve noticed the trend linking all of the reasons you should get a responsive website. It will save you money!


How Can I Tell if My Website is Responsive?

Open your website up in a new browser window. Now bring your curser to the right edge of your window until it turns into an arrow with two heads. Drag the window to the left to resize it horizontally. Does the content of your site disappear eventually, or does it reposition itself in an orderly, easy to read fashion? That is one easy way to tell. Another would be to open your site on your smartphone. Does it look exactly the same as it would in a browser, only much smaller and almost impossible to read? Then your site is not responsive, and you should remedy that right now.





How Fleishman Design Can Help

As a WordPress developer, I work with themes that can be customized to fit any need a client has. There are thousands of themes to choose from, but the first thing I look for when deciding on a theme for a client is whether or not it is responsive. If it isn’t, I don’t even consider it as an option. I want to give you and your users the best experience possible, and make it so they can learn about you or purchase your products anywhere at any time without any hassle. As a bonus, I’d like to save you some cash along the way. Most importantly, I want you to be proud of how your company is presented on any and every platform.